JAMES AVERY
Handcrafted memories
tv broadcast
art direction
The Problem
James Avery is known for beautiful catalogs where you can thumb through spreads of handcrafted sterling silver jewelry. But their charm sales event was far less known.
The Approach
Building on the equity of their catalogs, we brought the tactile experience to life—using stop motion to animate the pages for the Charm Sales Event.
The Outcome
Three 15 second tv spots that helped boost awareness of the Charm Event.