SAMSUNG
A phone that gives you super powers
creative direction
art direction
integrated campaign
The Problem
Tease the Galaxy S24 without showing or naming it + drive pre-order sales.
The Approach
We anchored the campaign in a visual mnemonic—drawing from one of the phone’s most recognizable features and the universal gesture to make something bigger.
A zoom so powerful, its like having a super power.
The Outcome
Executed a fully integrated teaser campaign in five weeks across video, digital, retail, CRM, and social.
Led the hero film and partnered across teams to ensure a cohesive rollout.
How it started
Originally, the web banners, email campaigns, ecommerce assets and paid social extensions were all based on this idea:
100x zoom is so big that its too big for its own ad space.
How it went
As all fast moving projects go, we made some mid-flight changes to show the action of zooming through the eye of the camera itself.
