SAMSUNG
Larger than Life
Loyal Samsung consumers can smelllll when the next S series is about to drop. Our challenge? Create a teaser campaign for the S24 series without saying the product name. Or showing it.
THE IDEA
A zoom so powerful, its like having a super power
The Samsung S series is known for its amazing camera that can make far away things feel a lot closer. With a 100x zoom capabilities + AI integrated on top of that, you can make anything larger with a pinch.
Seriously, anything.
THE PITCH
How it started
Originally, the web banners, email campaigns, ecommerce assets and paid social extensions were all based on this idea:
100x zoom is so big that its too big for its own ad space.
THE EXECUTION
How it went
As all fast moving projects go, we made some mid-flight changes to show the action of zooming through the eye of the camera itself.
