BONTON FARMS
Redefining community
creative direction
integrated campaign
brand strategy
pro bono client
The Problem
Bonton Farms was known as an urban farm, but its vision extended far beyond that.
To grow, it needed to shift perception—proving to investors and major grocers that it was more than vegetables, but a model for community transformation.
The Approach
To shift perception, we moved beyond the idea of a traditional urban farm—showcasing Bonton as a fully integrated ecosystem spanning agriculture, food access, and community impact.
The work was designed as a cohesive system, expressed across film, digital, and web.
The Outcome
The result was a clearer, more expansive brand presence—supported by 102 million broadcast impressions, a 10% lift in ad recall, and a 30% increase in website traffic.
Ad2 Dallas Public Service
This was a year-long initiative leading a team of volunteers, mentors and partners from across the Dallas advertising industry.
We partnered with the client from the ground up—developing the strategy, securing support from local businesses, and bringing the campaign to life across broadcast, digital, and out-of-home.
The work culminated in a national competition, where we were awarded 2nd place.
Ad2 Dallas Board Members
McKenzie Bailey Creative Director
Christin Workman Creative Director
Kira Stearns Media Director
Ethan Bailey Media Strategist
Kelsey Damon Brand Strategy
Cali Thompson Digital Strategist
Ad2 Dallas Volunteers
Parnia Tahamzadeh Art Director
David Taylor Copywriter
Adam Johnson Copywriter
Labri Heaton Art Director
Brian Mauricio Copywriter
Ad2 Dallas Mentors & Partners
Stephanie Murdoch Mentor
Lucky 21 & Lucky Post Partner
Andrew Ryan Shepherd Director
Christina Childress Photographer
Sai Selvarajan Editor