SAMSUNG

A Phone that Wows

Samsung wanted to talk about the next Galaxy S23 by not talking about it. Or showing it. For diehard Samsung users, IYKYK.

So, what could we say about the best camera on a smartphone to hype the next launch? Wow!

Half way through, Samsung HQ decided it would extend this project globally.

Other countries picked up the concept and tailored it to their market. Along with the videos, our team made animated web banners, organic social content, and email campaigns.