SAMSUNG
A wow-worthy smartphone
3d production
creative direction
integrated campaign
The Problem
Tease the Galaxy S23 without showing or naming it.
The Approach
We anchored the campaign in the S23’s most distinctive feature—the three-lens camera—using it as the central visual device.
The Outcome
The campaign caught the attention of Samsung HQ and expanded the campaign beyond North America into a global rollout.
Not bad for a team out of Texas.
